Studio Total is a Swedish marketing- and advertising collective based in Stockholm and Malmö. They focus primarily on creative PR, such as guerilla marketing[1], and have attracted lots of attention for several campaigns, both locally and globally. Their first assignment was for Riksteatern, for which the fictional political party "Kulturpartiet" became one of the most successful Swedish PR-campaigns in 2005[2]. On the political theme, Studio Total also stirred up controversy in 2010, when Swedish feminist Gudrun Schyman burned 100.000 kronor (aproximently $14.000) in a protest against unequal pay [3].
One of their most noticed campaign globaly is Wall of Sound, the worlds biggest iPod speaker for Swedish clothing firm Brothers[4]. In 2010, it won a nomination for "music gadget of the year" at the T3 gadget awards in London[5].
Studio Total have also made prosperous campaigns for IKEA, Telia and Canal+.